First outfit
Can a new user add enough real clothes and reach a recommendation they would wear?
Measure activation and time to valueThe wardrobe is
already there.
Make it useful.
W2W is a consumer iOS app that turns a saved wardrobe into outfit recommendations for the day ahead. We’re building around a frequent, practical decision: what to wear.
Start a conversationStagePre-launch
ProductNative iOS app
Planned revenueSubscriptions
Current priorityRelease & validation
Give people a reason
to use the wardrobe
they’ve saved.
Digitizing a wardrobe takes effort. That effort needs to pay back quickly, in the form of an outfit someone can wear today.
W2W connects owned clothing with weather, occasion, comfort preferences, and wear history. The intended first users are style-conscious iPhone owners who want more use from their existing clothes.
The opportunity depends on execution: easier capture, a useful first recommendation, and enough repeat value to build a habit. Those are the outcomes we need to measure.
02 / PRODUCT EVIDENCE
Explore the app screensA product you can inspect.
Demo garments shown
IMPLEMENTED IN SOURCE
The core wardrobe flow
Selected-photo and product-image intake, garment review, wardrobe browsing, weather-aware recommendations, saved looks, and wear feedback.
BEFORE PUBLIC RELEASE
Verify the whole first-use experience
Release-candidate testing on iPhone, production weather verification, and paid-service configuration where included. Development screenshots demonstrate the interface, not release readiness.
NEXT TO ESTABLISH
Evidence of a repeat habit
Time to the first usable outfit, activation, retention, and willingness to pay. W2W is pre-traction; these are validation questions, not reported results.
Useful for free.
Paid when the
value gets deeper.
The proposed model keeps wardrobe capture and basic daily styling free. Paid plans add planning depth and larger allowances for optional cloud intelligence.
Free$0Core wardrobe & basic styling
Pro$12.99 / monthDeeper planning & more intelligence credits
Max$24.99 / monthHigher intelligence allowance
Proposed US launch pricing. Paid availability, final feature boundaries, and pricing remain subject to release validation.
Conversion alone will not establish the model. We also need to understand retention and the cost of serving free and paid users, including cloud usage and platform fees.
The next milestones
are about user behavior.
Return use
Does W2W become part of getting dressed after the novelty of setup has passed?
Measure outfit use and cohort retentionPaid value
Which planning and intelligence features are worth paying for at a sustainable cost?
Measure conversion, usage costs, and churnDavid Adekanbi
Founder, W2WW2W began with David’s own college morning routine: asking Siri for the weather, then asking what to wear and getting no useful answer. He decided to build the missing connection between the forecast and his wardrobe.
The current focus is completing release validation and testing the product with real wardrobes.
Read the founder storyLET’S TALKTake a closer look
Take a closer look
at W2W.
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